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Google Has Spoken: It’s Time For M-Marketing

Google Has Spoken: It’s Time For M-Marketing

GRAPHICMAIL – To be mobile or not to be mobile — that is the question that digital marketers have been squirming over for the last couple of years.

Last week, Google finally silenced mobile critics and settled the debate by publishing some impressive numbers from its mobile advertising business. From this report, there was one simple piece of advice for all marketers who want to be successful in the future: get a mobile presence and make it presentable, now.

November is here and this is when you should start sending your holiday news and promotions for the Christmas season (as you can easily do with GraphicMail). Given the increasing number of smart-phone users, as the holidays approach it will be more likely that consumers start buying on the go.

According to Forrester research, while 13% of the U.S. population searched with a mobile device in 2010 (90% with Google), mobile searchers will account for 28% of the U.S. population by 2015.

Mobile search could become as big for Google, if not bigger, than desktop search. This holiday season, Google expects that 44% of total searches for last minute gifts will be from mobile devices.

Believe it or not, the company is already on track to bank more than $2.5 billion for mobile advertising in the coming year. Their growth in mobile advertising revenue means businesses must to get onto mobile as soon as they can. With Google itself optimizing for mobile, marketers need to follow their lead if they are looking to have a better stance online. Period.

And the most important takeaway of all: You really should have a mobile site irrespective of whether you think people will actually make purchases from it…

Users are looking at mobile marketing sites to make conclusions about businesses as a whole. How good your site looks on mobile is now more frequently used to determine what people think about you.

To make the mobile migration easy, GraphicMail has an innovate product that marries mobile websites and push marketing by way of a personalized web-link within bulk sms marketing sends. This enables a message to be delivered directly to subscribers’ phones with a simple click-through from an SMS, to channel viewers to an image-rich, personalized mobile site.

www.adotas.com

HOW TO MASTER A SUCCESSFUL SMS MARKETING CAMPAIGN

When it comes to SMS marketing, you know these key golden rules.

Always personalize your texts to match up with your client’s wants and needs. Test to see which text message advertising campaigns are the most successful. And of course, always practice good etiquette when launching any text message marketing campaign.

While sticking to these rules can certainly help your small business marketing profits grow, iZigg knows that there’s another golden rule that can make or break the success of your campaign altogether: using a universally recognizable short code that any customer at any time will be able to recall as instantly as their own first name.

iZigg – a text message advertising company that’s positioned to be the largest mobile marketing company in the U.S. and abroad – knows that when it comes to launching a successful SMS marketing campaign, having an instantly recognizable short code can blast a business’ bottom line through the roof. According to Brian Underwood, co-CEO of iZigg, a successful short code must possess three main features:

It must be distinct
It must be reputable
And it must be easy to remember.
Want an example of just how powerful a simple short code can be? Take a look at this example: a small business owner in New York City wants to run a mobile marketing campaign based on the keyword SHOES. To test the success of her campaign, she decides to test two distinct short codes: 10036 and 67546. She launches her SMS marketing campaign- and right away, one short code outperforms the other by thousands of conversions.

If you guessed that 10036 was the superior short code, you’re right. But it’s not because it duplicates a number, or seems easier to remember: it’s because 10036 happens to be the New York City zip code, which means that the marketer’s customers won’t have any trouble remembering her text number. This marketer’s choice was also an intelligent choice for another reason: the image of New York is one of glamour, glitz and sophistication. By associating her products with a New York zip code, she’s instantly given her brand a cool and luxurious image.

And that’s an image that translates into loyal customers and big-time profits!

So what’s the answer for small business marketers looking for the perfect mobile promotion short code?

Simple – take advantage of iZigg’s short code, which is one of the most recognized five-digit codes in the global marketplace: 90210. You won’t have to educate your customers and prospects on a new number, the iZigg short code will become universally recognized as “the short code” in mobile marketing.
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How to Make Your Local Facebook Marketing More Effective

With a user base approaching a billion people, Facebook is in a league of its own in many ways. Just about everybody in Western nations recognizes that Facebook possesses some kind of undeniable attraction to people. So quite obviously that is a boon to businesses who want to run ad campaigns there. So we know you would like to get a piece of the action, and maybe you are wondering about how to do that. So let’s take a look at this hot topic and discover more.
Testing is the most profitable endeavor in the advertiser’s bag of tricks, and if you have never done that then you need to start. If you took a reputable copywriting course, you would learn all about this and how to do it the right way. If you have never, ever heard of A/B split testing, then you need to learn more even though it is really very simple to do. As you split test, you will continually fine-tune your ads until no more improvements can be made. We know you want to make as much money as possible, and that mandates you split test.
Many people are having good success with the “reveal tab” on their Facebook page, and then you simply divert people from your ad to that. They do not have to give out their email address like an optin, but rather simply like your page to get the content.
The reason you want to do this is they will still be on Facebook which helps to keep resistance lower. There are no guarantees that everybody will like your page, and there will be a conversion rate for this part of the process, too. Once they become a fan on your page, you can then send out different offers to them on a regular basis.
Email marketing is still powerful, and marketers are using their fan page as a way to develop an email marketing list. What you want to do is get them to subscribe, and then it is a matter of sending out autoresponder emails to them. Once you have them on your list, then do not blow it by failing to build a rapport with them – you must do that, first. Facebook has been keeping up with things, and you have the ability to integrate optin forms pretty easily. We wanted to give you a good selection of points on san diego mobile marketing, and we hope you like what you have read, thus far.
So what we did was try to break things up as well as possible, and we have written other articles about this.
Just be sure to enhance what you already have discovered in this article because that is just the smart thing to do.
That will always be a great idea, and you will find that it will be extremely useful. There are always options, and the path to finding the best ones is through accurate content.
You can actually have an advertising campaign up pretty fast, and that helps to make it newbie friendly. Also, keep in mind that this is still fairly low-cost, and you can do some small test runs and see what the returns are like. So if you want to make the most out of the Facebook advertising platform, then you should focus on the important factors such as the ones we discussed in the above article.

{SMS marketing software $45 SEND unlimited SMS messages}